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||| media-space! opening speech |||
Peter Lamborn Wilson

Speech at Public Netbase Media-Space! Opening. 28th February, 1997.
Public Netbase is part of the Institute for New Culture Technologies, in Vienna. Amongst other things, it describes itself as 'a forum for free media communication and an information society "without regret".'

This piece also appears on the Zero News Datapool hosted by Public Netbase, and as part of the Hermetic Library.

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Up till a few years ago—no, up till last year, well, up till ten minutes ago—there was a very religious feeling surrounding the Internet. I call it the mumbo-jumbo factor, a kind of magical aura that surrounds any new technology. There is an old saying that any technology that you don’t understand is like magic. In other words, how many people could fix that television if it broke? Maybe there are actually a few people here who could do that. But, by and large, it is magic. The Internet is so new, the computer itself is so new that it has this kind of magic aura, a halo around it. Out of that feeling, there came certain expectations that were almost messianic: the feeling that the Internet was going to save us, that the Internet was out of control (that’s the title of a very popular book). Because it was out of control, that no government could control it, just by existing it was going to be a factor for liberation. Over the last few of years, there were a number of conferences and a number of publications and quite a lot of thinking along these lines.

It turns out that that there were two different kinds of people who had these expectations. One is what we call in America "extropians," people who think that the machine is the next stage of evolution, and that the intelligent machine will somehow replace human intelligence. This is science fiction. It might be; one never likes to make predictions about technology. Maybe someday there will be artificial intelligence. But there certainly isn’t any now. In fact, the question is whether there is any un-artificial intelligence.

The other type of person who talked about the Net as freedom basically had an antigovernment line. The idea was that the Internet could not be controlled by government. It was somehow going to create this wonderful anarchy in the world just by existing, just because of the strange horizontal network aspect where there is no control center for the Internet.

When you come to think of it, all communications systems are out of control in this way, including language. Language itself, after all, is the original communications technology, and language is out of control. Governments try to control language, especially in the 20th century, but they find finally that language is out of control. There are always poets, there are always people who use language in creative ways. I don’t mean people who write poetry as uneven lines on the page. I mean poets in the ancient Greek sense of the word: creative people.

The idea that the Internet would free us from government actually meant that it would give us to capital. In other words, if government can’t control the Net, then it should be free as a space for money to circulate freely. In this sense, the Internet is really just a mirror of capitalism, or capitalism if you want to use the old term. I don’t like to like to say capitalism because I don’t think it is an ideology anymore. In the 20th century...I think the 20th century is over, it ended in 1989 or perhaps in 1991... the 20th century was the century of government. The 21st century began with the collapse of communism in the USSR and the idea that now there is only one true force in the world, and that force is capital. It may look very different in Europe, I should really only speak about America. In America, the perception is that capital itself is free, is liberated. It no longer has to deal with communism or with any aspect of the social movement. All the arrangements, the deals that were made between capital and various other forces in the world are finished. In America, for example, there was a deal made with the working class in about 1950 or 1948. The deal was basically: we will lift you up, we will make sure that you live well, we will recognize the unions, and the price of this is that you will not become communist. Or religion, for example, was brought into the crusade against godless communism, so a deal was arranged between capital and religion.

Now, after 1991, these deals are not necessary for capital any longer. They do not have to have allies in the struggle against the movement of the social because there is no movement of the social. There are many remnants of the social movement but there is no cohesive resistance against capital unless it might come for government. This is very interesting because the struggle that is now around the Net, to a certain extent, is a struggle between government and capital. You see this in the attempt of governments to censor the Net. This happens in America, but other countries it is much more severe. In Iraq, for example, I understand that there is no Internet access at all. In China, the access is severely restricted, perhaps non-existent. Governments that still consider themselves ideological and strong, that is, the few remaining communists governments or some Islamic governments, they want to censor the Internet. Also the American government would like to be able to censor the Internet.

It seems that, technologically, this is impossible. You cannot finally censor a system that does not have a center. For example, you probably know about the Scientology case where somebody put some secret documents on the Net, and the Scientology Church succeeded in closing down the access company in Finland that had allowed those documents to be published. As soon as they did that, in fifty countries around the world the same documents were posted on the Net and they are completely available. You can have a stack like that of secret Scientology documents if you can struggle through such boring crap. Bad science fiction. It was a complete failure. The Church of Scientology can hire as many lawyers as they like. They will never be able to suppress this information. Same thing with McDonald’s. The "McLibel" case which has been going on in England for years is the longest court case in English history. That, too, centers around the Internet. No matter how many times McDonald’s could succeed in crushing these poor people for telling the truth about their lousy food, somebody else will post the same material.

The Internet is technically out of control but, socially, it is a different matter. There will always be some area of freedom on the Internet but it can be surrounded by vast cyberspace city of high-rise multinational corporations which will dwarf the tiny little settlement of hackers and pioneers and artists. In fact, that little space of freedom where the artist and hackers congregate is even rather useful to capital because it spins out many ideas, it discovers new technologies which capital can use.

The other point is that when the Internet has a few thousand or even a couple of million people on it, most of those people were fairly well informed. Probably most of you belong to that group. But now there are millions and millions and millions of new subscribers to the Internet. As far as they are concerned, it is just another entertainment medium. In America, I would say the average user of the Internet is waiting for America On-Line to come up and is looking forward for some chat-line about their favorite sitcom on television or their favorite music group. They are not interested in freedom or discussing the theories about freedom of information. They are not interested in issues of censorship and control. They are simply interested in being entertained. As the Internet and television come together, which is what is happening now, with systems such as point-to-point or pointcasting as it is called a program can be designed just for you. You can have your own channel that will entertain you. Intelligent search engines will go and look up the kind of news or entertainment you are interested in and feed it to you everyday along with little advertisements that run in the upper right-hand corner at the same time, thus proving that human being can do two things at once. They can read news and look at advertisements at the same time. It is a great step forward.

The future of the Internet in this sense is simply to become a mirror of capital because capital, like the Internet, has no borders. If capital discovers that shoes can be made more cheaply in Indonesia, Taiwan or Mexico, they take the shoe factory there. The jobs in New York, Chicago or Vienna go away. There is no border for capital. In the same way, there is no border for the Internet. If I send e-mail to somebody in Finland, it is the same. It practically costs the same to send mail to someone in my neighborhood in New York. So there are no borders on the Internet. If the Internet is out of control, so is capital. There is no center for capital. There is no hope of capital. There is no king of capital. There are just 200 or 300 major corporations fighting it out for the market. We could probably map this mathematically as a pure chaos. Capital is a pure chaos. Well, so is the Internet.

In my opinion, any technology has this mirror relationship with the society or the economic reality that brings it into existence. Technology doesn’t come from God. Technology doesn’t come from outer space. We human beings make technology, and then technology makes us, and then we make more technology, and then that influences us, and so on and so forth in a very complex multiple feedback situation which essentially a chaos. What I see now is that the problem is that the people who are interested in an "Internet activism"—people who look on the Internet as a revolutionary possibility or tool—must ask themselves where they are going to situate their work or desire in this context of the mirror of capital, this mirror of production as Baudrillard said in an early book before he became a hopeless pessimist.

The question is, to a certain extent, which side are you on? Are you going to go with capital? Are you capitulate to capital and accept the comfortable world that capital offers to people like you and me? Because we are very privileged people. We don’t live in Iraq. Or the other alternative: are we going to re-invent ourselves in some kind of oppositional framework? Are we going to be the opposition to capital?

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